[Ventura County, CA] - April 2025 - The Ventura County Lodging Association, also known as Ventura County Coast (VCC), is excited to announce the launch of a new visual identity. Developed in collaboration with their creative agency The Brand Leader, the refreshed look modernizes the VCC brand while remaining rooted in the region’s iconic surf culture, stunning coastal landscapes, and warm, welcoming communities.
Ventura County Coast Brand
“We wanted a brand identity that captures the essence of Ventura County Coast — laid-back, adventurous, and authentic — while showcasing the unique aspects of our diverse community. This refresh is more than just a new look; it’s a statement. It helps communicate to the world why our destination is the place to experience the California they once dreamed of.”
Brian Tucker, President and CEO of Ventura County Coast
Ventura County Coast Iconography
“Our goal was to create something fresh, new, and ever-evolving. We loved the idea of a brand mark that adapts to our audience while staying instantly recognizable. The Brand Leader nailed it with a set of icons that highlight different aspects of our destination while keeping a unified look. Interchanging icons based on what we are featuring and who we are speaking to keeps things dynamic.”
Dave Lion, Director of Marketing and Communications for Ventura County Coast
Ventura County Coast Color Palette
Kristal Silva, Communications and PR Specialist | Ventura County Coast
ksilva@venturacountycoast.com
About Ventura County Coast:
Ventura County Coast (VCC) is where California’s relaxed coastal charm meets endless adventure. Encompassing the vibrant cities of Camarillo, Oxnard, Ventura, and Port Hueneme, VCC invites travelers to experience wide-open beaches, incredible year-round weather, and a welcoming atmosphere just an hour north of Los Angeles. Administered by the Ventura County Lodging Association (VCLA), the VCC brand represents more than 60 lodging partners and destination marketing organizations dedicated to attracting both business and leisure travelers. Follow VCC on Instagram at @venturacountycoast or visit www.venturacountycoast.com.
About The Brand Leader:
The Brand Leader is a full-service branding agency based in Greenville, South Carolina, specializing in brand strategy, design, and storytelling that connects. With over two decades of experience, the agency partners with visionary companies and organizations to craft compelling brand identities that resonate deeply with audiences. From brand development to web design and marketing campaigns, The Brand Leader brings bold ideas to life with clarity, creativity, and purpose. Known for their collaborative approach and award-winning work, they help brands stand out—and stay ahead. Learn more at www.thebrandleader.com or follow along on Instagram @thebrandleader.